Menu

Puroast Coffee

In 1986 while traveling through the Lara region of Venezuela, in the foothills of the Andes Mountains, the founders of Puroast were invited to visit una hacienda de café (coffee plantation). Here they discovered that the secret of flavor is in the art of roasting, and that it isn’t about roasting for volume or speed, but for quality – a way of getting the best out of each bean. An important key is how the beans are heated in roasting, taking them from the green grano (seed) to a perfectly roasted bean. After multiple trials and taste-testing with local coffee gurus, the Puroast founders were able to master this art.

They decided to transfer their learnings, to Northern California and put it in practice. Puroast® was born and offered a “smooth, less bitter” coffee. Local co-ops, natural food stores and gourmet shops were their first customers. The taste was a hit!

With this success, one of the world´s leading coffee research chemists, Dr. Taka Shibamoto of The University of California, Davis, agreed to do an initial test on Puroast and compare it with other brands. What he found was “remarkable”. It was discovered that Puroast has 70% less acid than any other roasted coffee, and seven times the antioxidant level of green tea.

  • Locations:
  • California
Latest News

Veteran Spotlight: Linda Lancaster

Meet Linda Lancaster, Office Administrator for our Washington CRS branch, loving wife and mother of two sons, and proud veteran. Linda grew up as the daughter of a military ...

Read More

Behind the Scenes: Meet John Hynes

Curious to meet the man behind the coffee? From Route Driver to Customer Service Manager for our office coffee services (OCS) in Indiana, meet John Hynes. John is an ...

Read More

Meet Me: Chris J. Taylor

Let us introduce you to Chris Taylor, a Division Operations Manager in our Mid-South Division who is passionate about Avenue C and his growing career. Take it away, Chris: ...

Read More

Coffee Blends: The Roasting Difference

We’ve all been there: staring at coffee labels, wondering which roast type we should get—the light, the medium, or the dark roast. You’ve heard about each one before, but ...

Read More

What are you waiting for?

Get started today! Call or email us and your local Canteen representative will contact you about all of your vending, dining and refreshment services needs.

Get Started Today