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Counter Culture Coffee

For more than two decades, Counter Culture Coffee has been leading the specialty coffee industry in quality and sustainable purchasing practices. Counter Culture has been in a relentless pursuit of coffee perfection through a dedication to real environmental, social and fiscal sustainability and a commitment to creating cutting-edge coffee people. It’s coffee department continues to cultivate relationships with growers and organizations around the world in order to build trust, improve quality and foster transparency.
Counter Culture is not only committed to sourcing the best coffee from around the world, but also investing in long-term partnerships with farmers. By committing real time and resources to these producers, Counter Culture can add real value to the supply chain. This means it can pay farmers better prices for their coffees. From the farmers and co-operatives to the individuals who roast, support and market the products, Counter Culture’s team has a positive, opportunity-seeking mindset in the face of challenges. The team understands that a positive attitude is infectious and inspires others. From source to cup, Counter Culture considers every improvement in the relentless pursuit of coffee perfection. Fueled by curiosity, passion and inspiration, the team seeks to understand the perspective of its customers, colleagues and partners in order to consistently provide the highest-quality product.

  • Locations:
  • North Carolina
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