This September marks the second annual National Coffee Service Month. In September of 2012 the National Automatic Merchandising Association (NAMA) declared the first official month-long celebration to engage consumers and unite coffee and refreshment services providers across the U.S. In recognition of National Coffee Service Month, NAMA will be providing services and information for members within the coffee service industry, as well as presenting consumer engagement opportunities like online trivia, social media contests, and events throughout the month.
A 2013 study by the National Coffee Association found that 83% of adults drink coffee. Over 100 million, or at least 54% of Americans over the age of 18 drink coffee every day. Each coffee drinker consumes an average of three (~9 oz.) cups per day. In addition, 60% of coffee drinkers in the U.S. claim they need coffee to start their day, and 30% drink coffee throughout the day, usually between meals. A vast majority of coffee consumption by daily drinkers takes place at the workplace, making office coffee and refreshment services providers a valuable partner for businesses in nearly every industry.
Here are some other fun facts about coffee:
- Coffee beans are actually the pits of edible berries.
- One myth describing the origin of coffee says that a 9th century Ethiopian goat herder discovered the energizing properties of the plant, after observing strange behavior in his goats following consumption of coffee berries.
- There are two types of coffee beans, Arabica and Robusta, which result in coffee with different tastes and caffeine content.
- Coffee trees are cultivated in over 70 countries, primarily in Latin America, Southeast Asia, and Africa, with Brazil leading the way as the world’s largest coffee producer.
- Coffee is the second-most traded commodity in the world, second only to oil!
- Coffee is the second-most popular beverage in the world, second only to water.
- A 2012 study by the National Cancer Institute found that male coffee drinkers had a 10% chance of outliving men who drank no coffee, while women had a 13% advantage.
- According to a 2012 study conducted at the University of Florida, moderate (at least three cups per day) coffee drinkers are less likely to develop Alzheimer’s disease or dementia than non-coffee drinkers.
- 46% of workers say they are less productive without their daily coffee fix, according to a CareerBuilder 2011 survey of 4,721 U.S. workers.
- New York City drinks more coffee than any other city in the world, by a large margin.
- 35% of coffee drinkers prefer their coffee black.
- Among full-time employed daily coffee drinkers who have consumed coffee at work within the last seven days, over half drink coffee that was brewed at their workplace.
Coffee consumption in the U.S. has been steadily increasing over the past decade, to what is now a $30 billion-a-year national industry. In recent years, the advent of single-cup brewers, specialty coffee equipment options, and gourmet coffee productsin workplaces has helped increase the expansion of coffee consumption, specifically within the coffee service industry.
Contact us to learn more about Canteen’s office coffee services, specialty equipment, and gourmet products, or explore our Coffee and Refreshment Servicesoffering online. And, stay tuned to our blog for more coffee-related content throughout the month!