Hello-ooo autumn! For many Americans this means long-awaited sweater weather, colorful leaves, fun festivities, and our favorite: pumpkin everything! It’s quite evident that over the last two decades, pumpkin-flavored food and beverages have become insanely popular.
From pumpkin-flavored lattes with their own Instagram accounts, to pumpkin-flavored dog food, the iconic orange gourd is pumping up the fall season in so many ways! In fact, a study done in July of 2015 reported that sales of pumpkin-flavored items rose over $361 million. It has also been found that nearly 40% of Americans “go pumpkin” every year and purchase pumpkin-flavored food or drinks.
Why do we love pumpkin so much? Some say it’s because we really just love the spices that are often paired with it. Cinnamon, nutmeg, and clove are not only flavor enhancers, they also tend to remind us of the happy times in autumn – family gatherings, festive holidays, and more. Maybe it’s that pumpkins are harvested in the fall, and embracing their flavor symbolizes our love for the season. Our guess is that it’s most likely all of the above.
Whatever the reasons are for all the pumpkin love, we embrace them! Feel the same? Contact your Canteen Representative today to get your pumpkin fix!